‘KPop Demon Hunters’ and ‘Expedition 33’ Are Having a Moment

Have you watched KPop Demon Hunters on Netflix or played Clair Obscur: Expedition 33?

Chances are the answer is ‘yes,’ and if not, you’ve certainly heard of them: both were released earlier this year to fairly glowing reviews (if not outright critical acclaim) and performed very well commercially. The latter, a turn-based RPG from newcomer Sandfall Interactive, will likely pick up some awards at year’s end, while Netflix is planning to go all in on KPop. Along with talks of sequels and an ever-growing wave of merchandise, the streamer submitted the mid-movie song “Golden” for Academy Award consideration. Both may also wind up jumping to live-action; Expedition had a movie announced months before the game’s release, while Netflix is reportedly mulling over a remake with human actors.

There’s at least one movie, game, or show that becomes the talk of the town each year, but the way KPop and Expedition have been moving feels more significant than most. Both of them certainly build on the foundation set by their predecessors; musically, K-pop has been a popular genre for years, but it’s possible general audiences didn’t fully know just how much until now. Even if folks didn’t watch KPop Demon Hunters, they’ve sure heard the music, which has risen in the charts in the weeks after release and beat real groups like BTS and Blackpink. (In a fun nod to the film, the two bands, Huntrix and the Saja Boys, became the highest-charting female and male K-pop groups for U.S. Spotify while competing against each other.) Several prominent artists in the genre have reacted to or covered the film’s music, which has also become a viral sensation in Korea. Even before that point, viewers had KPop fever the moment the credits rolled and immediately demanded Netflix greenlight a sequel and shared their ideas for a TV spinoff.

Meanwhile, Expedition 33 was built on the back of decades’ worth of turn-based RPGs made in Japan, from heavy hitters like Final Fantasy and Persona to modern cult classics Blue Dragon and Lost Odyssey. Whether you knew the influences or not, that didn’t stop the game from feeling like a breath of fresh air (well, paint) at a time when the industry could’ve used some good news in between the next rounds of layoffs and cancellation-focused news. It’s also a game that did its job too well: between bad faith actors and a general need to deify Sandfall for making a strong debut title, the RPG has become overwhelmed by discussions about what its success could and should mean for the industry—and, more pointedly, the ever-evolving Final Fantasy franchise, whose mainline installments have taken more of a real-time combat focus—that subsequently smothered any real talks about its mechanics or late-game narrative swerves. Sandfall’s kept its head down and focused on updating the game (and probably its next project next), so it’s hard to know how much of this has gone to their heads, for better and worse.

For folks hoping for some originality, KPop Demon Hunters and Expedition 33 couldn’t have come at a better time. The 2020s have seen franchises start to buckle under continuous sequels and expanded universe games, prompting many to go back to their old ways, if not reboot entirely. So many headlines have focused on what’s being rebooted or remade, what’s coming back for another go years or decades after the fact. Original works feel more rare than they have in some time, even despite the odds becoming increasingly stacked against them. It’s always been a crap shoot as to what originals will land with audiences and to what degree, as seen with the split between how they took to 2023’s Elemental versus Elio this past summer. But when one seems like it’s got the juice, there’s hope that it can build up the proper momentum and find an audience so it becomes a true great. Or failing that, it can always be a stepping stone towards later projects from its creators and gain more attention down the line.

Netflix will get to fulfill several of its KPop-related ambitions, and if Sandfall ever makes an Expedition sequel, players will be all over it. But the most interesting thing about them is seeing the shadow they’ll have both cast years after the fact and what new creations come to follow in its footsteps. And if what comes next looks, sounds, and plays as great as what inspired them or finds their own voice, it’ll all have been worth it.

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